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Denver Health and Hospital Authority

American Lung Association of Colorado

American Heart Association

American Cancer Society

CTEPA: Colorado Tobacco Education and Prevention Alliance

CoPIRG:  Colorado Public Interest Research Group

BREATH:  Bar and Restaurant Employees Against Tobacco Hazards

GASP:  Group to Alleviate Smoking Pollution


For years the tobacco industry has manufactured arguments designed to scare communities away from providing smoke-free environments.

When people can't smoke at work and in public places, Big Tobacco loses money, and lots of it. In a 1993 internal document, Phillip Morris estimated that smoking restrictions in work and public places would decrease the company's profits by $40 million in that year alone.

Obviously, Big Tobacco is trying to preserve its one powerful foothold in America and are creating myths to confuse the public. Below, we disprove some of the myths they are hoping you will believe.

The Myth: Restaurants that go smoke-free will lose money.
   
The Truth:

Smoke-free policies do not hurt-and in many cases help-restaurant business.

The tobacco industry wants communities to believe that policies that provide for smoke-free environments for work and public places will hurt local business. In fact, they've spent years promoting this argument to try to turn communities away from smoke-free environments.

Why? Because the tobacco industry knows that the more smoke-free places there are, the more people quit smoking.1

The truth is that most smokers accept smoke-free policies. Eighty-five percent of them want to quit smoking.2 And surveys show that most do not stop patronizing smoke-free restaurants. In fact, smoke-free policies actually increase patronage by nonsmokers, compensating for any initial loss of smokers by nearly 2.5 times.3

Studies in 81 communities around the country that have gone smoke-free have proven that sales don't decline, and in many cases go up, after restaurants go smoke-free.4 Similar sales tax studies of Aspen, Boulder, Snowmass and Telluride, Colorado show no negative economic impact of going smoke-free.

   
   
The Myth: Whether or not restaurants allow smoking should be the choice of the property owner.
   
The Truth:

The government has a clear role in protecting public health in work and public places.

Another argument manufactured by the tobacco industry is that government-policy makers at the federal, state or local level-should not be allowed to put in place policies that limit exposure to secondhand smoke. "It's a personal choice," they say.

But the government's role in protecting public health in work and public places is clear. It regulates the food we eat, the safety in our work places. Their role in deciding this important issue is clear.

   
   
The Myth: Restaurants don't need to go smoke-free; they just need a good ventilation system.
   
The Truth:

Ventilation technology does not serve as an alternative to eliminating exposure to secondhand smoke as the best strategy to protect public health.

The tobacco industry wants Denver restaurant owners to believe that installing a new (and expensive) ventilation system in their restaurant will protect patrons and employees from the dangers of secondhand smoke.

Yet, despite tobacco industry claims, experts agree that the only way to truly protect people from the dangers of secondhand smoke is by providing smoke-free environments. In fact, the national standard for indoor air ventilation is based on a totally smoke-free environment.5

So why would the tobacco industry want restaurants to believe that installing an improved ventilation system for a smoking area is adequate protection against the cancer-causing chemicals in secondhand smoke?

One word: Money.

Big Tobacco is concerned enough to start spinning tales about the safety of ventilation systems. Tobacco giants like Philip Morris tried to get rid of the national standard calling for totally smoke-free environments,6 and pays consultants to go around the country pitching their own ventilation system to the owners and managers of restaurants. They say there are "new and emerging technologies" that make it unnecessary to create smoke-free environments. But their own literature (in the fine print) says otherwise).7

The scientific evidence is clear: Ventilation technology does not serve as an alternative to eliminating exposure to secondhand smoke as the best strategy to protect the health of Denver citizens.8

Here's what national organizations say about ventilation technology

"From the industrial hygiene perspective, general ventilation as delivered by heating, ventilation and air condition (HVAC) systems, is not an acceptable engineering control measure for controlling occupational exposures to [environmental tobacco smoke]."

U.S. Occupational Safety and Health Administration
"The most direct and effective method of eliminating [environmental tobacco smoke] from the work place is to prohibit smoking in the work place."

National Institute of Occupational Safety and Health
Click here to learn more about how BIG TOBACCO is using and abusing the restaurant industry.

Click here to learn more about how BIG TOBACCO is using and abusing the restaurant industry.

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1"Total prohibition of smoking in the workplace strongly affects industry volume. Smokers facing these restrictions consume 11-15% less than average and quit at a rate that is 84% higher than average." Philip Morris internal memo, Jan. 21, 1992.
2Colorado Department of Public Health and Environment.

3Cornell School of Hotel and Restaurant Administration.

4Taxable Sales Figures for California establishments selling all types of liquor were $8.6 billion in 1997-the year before that state's smoke-free law went into effect in bars. By 1999 that number had risen to $9.82 billion. In fact, the rate of growth in beer, wine and liquor serving establishments outpaced taxable sales of all California retail outlets by 7.7% in 1998.

5American National Standards Institute, 2000.

6Philip Morris and R.J. Reynolds appealed the national standard with the American National Standards Institute multiple times. ANSI voted to deny the appeals, upholding the ruling as a national standard.

7"Options, Philip Morris USA [the company's own ventilation system] does not purport to address health effects attributed to environmental tobacco smoke." Philip Morris web site at http://www.pmoptions.com/und/und.asp.

8Campaign for Tobacco Free Kids.