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For years the tobacco industry has manufactured arguments
designed to scare communities away from providing smoke-free
environments.
When people can't smoke at work and in public places, Big
Tobacco loses money, and lots of it. In a 1993 internal document,
Phillip Morris estimated that smoking restrictions in work
and public places would decrease the company's profits by
$40 million in that year alone.
Obviously, Big Tobacco is trying to preserve its one powerful
foothold in America and are creating myths to confuse the
public. Below, we disprove some of the myths they are hoping
you will believe.
| The Myth: |
Restaurants that go smoke-free will lose
money. |
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| The Truth: |
Smoke-free policies do not hurt-and in many cases
help-restaurant business.
The tobacco industry wants communities to believe that
policies that provide for smoke-free environments for
work and public places will hurt local business. In
fact, they've spent years promoting this argument to
try to turn communities away from smoke-free environments.
Why? Because the tobacco industry knows that the more
smoke-free places there are, the more people quit smoking.1
The truth is that most smokers accept smoke-free policies.
Eighty-five percent of them want to quit smoking.2 And
surveys show that most do not stop patronizing smoke-free
restaurants. In fact, smoke-free policies actually increase
patronage by nonsmokers, compensating for any initial
loss of smokers by nearly 2.5 times.3
Studies in 81 communities around the country that have
gone smoke-free have proven that sales don't decline,
and in many cases go up, after restaurants go smoke-free.4
Similar sales tax studies of Aspen, Boulder, Snowmass
and Telluride, Colorado show no negative economic impact
of going smoke-free. |
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| The Myth: |
Whether or not restaurants allow smoking should be the
choice of the property owner. |
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| The Truth: |
The government has a clear role in protecting public
health in work and public places.
Another argument manufactured by the tobacco industry
is that government-policy makers at the federal, state
or local level-should not be allowed to put in place
policies that limit exposure to secondhand smoke. "It's
a personal choice," they say.
But the government's role in protecting public health
in work and public places is clear. It regulates the
food we eat, the safety in our work places. Their role
in deciding this important issue is clear. |
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| The Myth: |
Restaurants don't need to go smoke-free; they just need
a good ventilation system. |
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| The Truth: |
Ventilation technology does not serve as an alternative
to eliminating exposure to secondhand smoke as the best
strategy to protect public health.
The tobacco industry wants Denver restaurant owners
to believe that installing a new (and expensive) ventilation
system in their restaurant will protect patrons and
employees from the dangers of secondhand smoke.
Yet, despite tobacco industry claims, experts agree
that the only way to truly protect people from the dangers
of secondhand smoke is by providing smoke-free environments.
In fact, the national standard for indoor air ventilation
is based on a totally smoke-free environment.5
So why would the tobacco industry want restaurants
to believe that installing an improved ventilation system
for a smoking area is adequate protection against the
cancer-causing chemicals in secondhand smoke?
One word: Money.
Big Tobacco is concerned enough to start spinning tales
about the safety of ventilation systems. Tobacco giants
like Philip Morris tried to get rid of the national
standard calling for totally smoke-free environments,6
and pays consultants to go around the country pitching
their own ventilation system to the owners and managers
of restaurants. They say there are "new and emerging
technologies" that make it unnecessary to create
smoke-free environments. But their own literature (in
the fine print) says otherwise).7
The scientific evidence is clear: Ventilation technology
does not serve as an alternative to eliminating exposure
to secondhand smoke as the best strategy to protect
the health of Denver citizens.8
Here's what national organizations say about ventilation
technology
"From the industrial hygiene perspective, general
ventilation as delivered by heating, ventilation and
air condition (HVAC) systems, is not an acceptable engineering
control measure for controlling occupational exposures
to [environmental tobacco smoke]."
U.S. Occupational Safety and Health Administration
"The most direct and effective method of eliminating
[environmental tobacco smoke] from the work place is
to prohibit smoking in the work place."
National Institute of Occupational Safety and Health
Click here to learn more about how BIG TOBACCO is using
and abusing the restaurant industry. |
Click
here to learn more about how BIG TOBACCO is using and abusing
the restaurant industry.
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1"Total prohibition of smoking in the workplace strongly
affects industry volume. Smokers facing these restrictions
consume 11-15% less than average and quit at a rate that is
84% higher than average." Philip Morris internal memo,
Jan. 21, 1992.
2Colorado Department of Public Health and Environment.
3Cornell School of Hotel and Restaurant
Administration.
4Taxable Sales Figures for California
establishments selling all types of liquor were $8.6 billion
in 1997-the year before that state's smoke-free law went into
effect in bars. By 1999 that number had risen to $9.82 billion.
In fact, the rate of growth in beer, wine and liquor serving
establishments outpaced taxable sales of all California retail
outlets by 7.7% in 1998.
5American National Standards Institute,
2000.
6Philip Morris and R.J. Reynolds appealed
the national standard with the American National Standards
Institute multiple times. ANSI voted to deny the appeals,
upholding the ruling as a national standard.
7"Options, Philip Morris USA [the
company's own ventilation system] does not purport to address
health effects attributed to environmental tobacco smoke."
Philip Morris web site at http://www.pmoptions.com/und/und.asp.
8Campaign for Tobacco Free Kids.
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